Fundamentals of Digital Marketing

About Course

  • Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

What I will learn?

  • The online opportunity.
  • Your first steps in online success.
  • Build your web presence.
  • Plan your online business strategy.
  • Get started with search.
  • Get discovered with search.
  • Make search work for you.
  • Be noticed with search ads.
  • Improve your search campaigns
  • Get noticed locally.
  • Help people nearby find you online. Get notice with social media.
  • Deep dive with social media.
  • Discovered the possibilities of mobile.
  • Make mobile work for you.
  • Get started with content marketing.
  • Connect through E-mail.
  • Advertise on other websites.
  • Deep dive into display advertising.
  • Make the most of video.
  • Get started with analytics.
  • Fine success with analytic.
  • Turn data into insights.
  • Build your online shop.
  • Cell more online.
  • Expand internationally.

Material Includes

  • Self-paced learning
  • Video tutorials
  • Unlimited access
  • Recognised certification

Course Detail

  • Modules : 26
  • Hours : 40
  • Level : Beginner
  • Certification : Free

Platform : Google Digital Garage